When a wealthy American visiting a small English town lost a valuable dog, he asked to have a notice printed in the local evening newspaper offering a thousand pounds reward for its return.
Evening came, but no paper appeared, the American waited for some time, then he went to the newspaper office.
There, he found no-one but the night-watchman.
“Isn’t the newspaper coming out tonight?” he asked.
“I doubt it, sir,” the night-watchman said, “the whole staff is out looking for a lost dog.”